In 2015, StarTimes obtained the rights to televise French Ligue 1 and Italian Serie A in Sub-Saharan countries. In December 2015, Jay-Jay Okocha and Sunday Oliseh visited Nigeria, Ghana and Kenya.
This resulted in StarTimes and DFL Deutsche Fussball Liga organizing the StarTimes-Bundesliga Legends Tour where Bundesliga players like Lothar Matthäus, Jay-Jay Okocha and Sunday Oliseh visit African countries every year. In 2015, StarTimes signed an exclusive broadcasting contract with the Bundesliga for five years in all sub-Saharan countries, on its StarTimes Sports channels, becoming Bundesliga's partner in Africa. The 8th edition of the Seminar held in Beijing in June 2018 had over 400 delegates, dignitaries, heads of broadcasting corporations and guests from 48 African and Asian countries. In 2011, StarTimes hosted the first African Digital TV Development Seminar, which has been held for seven consecutive years it is a talking shop for African countries to discuss digital migration in Africa. This interactive online shopping platform is supported by TV, Online and Phone call services and available across Africa. In 2020, StarTimes e-shopping platform, StarTimes GO was launched. In June 2018, StarTimes launched ON, a video streaming service (OTT) giving access to dozens of channels in Africa. The Zambia National Broadcasting Corporation (ZNBC) and StarTimes launched in Zambia in 2017 TopStar Communication Company Limited, a public signal distributor and Zambia's official digital migration agent, as a joint-venture. In 2018, StarTimes began to implement " Access to satellite TV for 10,000 African villages", a China-Africa cooperation project aimed at giving rural areas of Africa access to digital media. After a lengthy process, StarTimes was chosen to build a Digital Terrestrial Television network that will include digitization of national infrastructures, television broadcast and reception. On 2 September 2017, the Government of Chad and StarTimes signed an agreement on digital migration. On 23 November 2016, StarTimes was one of the three companies selected by the Pakistan Electronic Media Regulatory Authority (PEMRA) to establish and operate DTH distribution services in Pakistan for 15 years.
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In February 2016, StarTimes was awarded a DTH license in Ivory Coast. In 2009, StarTimes and the Tanzania Broadcasting Corporation formed a joint venture to roll out digital migration. Since then, StarTimes has established subsidiaries in 30 African countries. In 2007, it became the first digital television operator licensed by Rwanda. In 2002, StarTimes began to expand its business to Africa. StarTimes Group was founded in 1988 by Chinese engineer Pang Xinxing, who is also the company's current chairman. StarTimes Office in Dar es Salaam, Tanzania
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